Because he isn't afraid to be brutally honest with you - to call a spade, a spade

 

Just like his controversial remarks on financial planning industry

My Independence Sets me apart from other so-called "Financial Planners"

I have a firmly rooted belief that financial advice should be given without bias or a desire to earn investment commissions and transaction fees. Advice should be advice—not sales.

I make my advice transparent, conflict-free and in your best interests at all times. I am dedicated to sitting on the same side of the table as you. Any fees you pay to are fees for advice—that is it. Unlike big “name brand” advisers or firms, I am not driven to generate profits for shareholders by selling proprietary solutions that generate the most revenue.

I advocate entirely for you. While many honest people work within the financial services industry, they work within a system that is set up in order for the house to win, not the clients. It’s not an evil system – just one created to grow the assets of corporations, not individual investors.

However, now there is an alternative – one that has been created to serve the investor without conflict. It is called an independent financial adviser (IFA). If there is one single step you can take today to solidify your financial position, it’s to align yourself with a credible & skilled IFA in Malaysia.

The fact is, everyone can call himself Financial Planner/Adviser nowadays, but only an IFA like Ching Foo, licensed by Securities Commission Malaysia can advise you in an impartial manner and be compensated professionally in the form of advisory fees.

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Think About What a Difference This Could Make

Imagine you use our process to finally find the clarity you were seeking. You know it works, because for the first time, you actually have a clear vision of what your financial goal(s) looks like.

What would that mean? Would you be more confident of your financial situation?

Would you be less stressed about your investments and what’s going in the market?

Would you be able to focus on doing the things you love, instead of worrying about what market news has to say?

Yes, you would.

For a small, one-time fee, you can take your current financial situation and piece together your desired financial goals….and be totally confident.

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How does the role of an IFA benefit you?

Let me explain using the analogy below

The IFA (Independent Financial Adviser) Difference

BEFORE engaging an IFA

Click for Enlarged View

AFTER engaging an IFA

Click for Enlarged View

How is CF Lieu different from other CFPs ?

A CFP CERT TM  holder means he has the competency and qualification in the 4 main areas in personal financial planning - wealth protection, wealth accumulation, wealth preservation and wealth distribution. It DOES NOT imply whether he is tied financial product agent (who usually has some form of sales quota to meet) or a licensed independent financial adviser (IFA) with NO sales quota to fulfill. The latter role removes conflict of interest.

Check CF's availability to advise you

Lastly, to prove that I know money management well, and really do walk the talk, here's a snapshot of my credit score report.

p/s - you should not engage any financial planners whose credit score is worse than yours!