Because he isn't afraid to be brutally honest with you - to call a spade, a spade
Just like his controversial remarks on financial planning industry
Let me explain using the analogy below
Imagine undertaking a 10 years mega home construction project . Think of having to manage civil engineers, electrical engineers, mechanical engineers, contractors, interior designers, etc on top of your full-time job or business. You need to ensure everything and everyone is coordinated - so that the end result is what you envisioned.
TEDIOUS? We thought so too.
Now, imagine the pivotal role of an architect who fully understands what you need, and manage your home construction project.
IFA like CF Lieu is the Architect of your Personal Finances - making sure it meets your desired outcome. And your Personal Finance is, in fact, a Dynamic Long Term Mega Project.
Imagine you wake up one day and feel prolonged uneasiness in your chest. Do you prescribe your own medication? Or...does it feel right if a medical professional dispenses medication without proper consultation and diagnosis?
NOPE? We thought so too.
Getting the wrong or unnecessary medicine not only worsens your condition, but can possibly endanger your life.
Doctors charge for diagnosis (consultation), and only dispense suitable medicine (solutions) as required. They are billed separately. It should be that way for your best interest as a patient.
CF Lieu believes it works the same way for IFA.
Imagine a highly-educated you, driving a nice continental car. Do you fix your own car when discover a potential problem - like, a loud rattling sound under the hood?
You bring your car to your trusted mechanic at a reputable service center, because he is highly skilled and trained in this area - although he may not have a diploma/degree.
Can you be your own DIY mechanic? Of course you can - everyone can learn being one, given the time and training.
But you'll find out that it's not worth the trouble, and you can afford to pay the mechanic to get your car fixed in no time. You are smart to leverage on the mechanic's practical experience.
Lastly, to prove that I know money management well, and really do walk the talk, here's a snapshot of my credit score report.
p/s - you should not engage any financial planners whose credit score is worse than yours!